We open the call for the Workshop "New technologies applied to the digital narrative. The Transmedia environment," dictated by Professor Rafael Linares. That's a space that aims to train participants in the understanding, analysis and design of narrative and transmedia communication projects under the context of the new digital environment. From September 28 to October 02, we will conduct 5 face-to-face classes with a range of themes such as "The new digital environment and how to understand the transmedia" and "The new narrative forms and influence of the fandom," as well as the analysis of different case studies..
The workshop will be held from September 28 to October 02 2026, at an hour from 05: 00 p.m. to 10: 00 p.m. at training rooms at the building of the Ministry of Culture of Panama (pH Tula), in Via España, Panama City.
That space will have limited quotas and so to be selected they have to send their data (name, identification number, living sheet or professional profile, portfolio, etc) and a letter of motivation (maximum a quartilla) explain why they wish to participate and how this workshop will contribute to their professional development.
That call is intended for people with the following profiles:
Film, Audiovisual production or related careers students seeking to understand how to apply marketing strategies adapted to the audiovisual industry.
Audiovisual industry professionals who seek to update their knowledge to improve their project visibility and distribution.
Audiovisual entrepreneurs, whether they are content creators or producers, who seek to distribute their own content.
Marketing and advertising specialists who wish to specialise in the audiovisual context and seek to understand the peculiarities of the promotion of audiovisual products.
To apply to this workshop send the requested requirements to the management dicine@micultura.gob.pa.
Professor Rafael Linares is a doctor of information sciences at Rey Juan Carlos University in Madrid focused on the study of film marketing. He has also performed an MBA, an Executive Master in Communications Enterprise Management at the University of Navarra. He holds a degree in Audiovisual Communication from Universidad Complutense de Madrid and a technical degree in Multimedia Communication from Universidad Francisco de Vitoria..